As reported by Nate Elliott, analyst at Forrester Research, Facebook Marketing can work; it just needs to work effectively for the viewers you want. And do you know which viewers or what your audience looks like? First and foremost, in his report, Nate reinforces the importance of clear objectives. What are you trying to accomplish? Do you want new business, repeat business from your loyal customers or are you striving for purchases or awareness of a new product/service? Secondly, look at your brand page and see how clean or how cluttered it looks. Spacing is everything. What is your page saying about you? How about a contest to increase interest and engagement? And what about advertising? Check out Facebook’s toolkit as Nate suggested. And lastly, Facebook is just one part of your marketing mix. Use it judiciously with your other marketing components and Facebook will work for you. After reading our blog, check out Nate’s blog: blogs.forrester.com/nate_elliott. He’s worth following!